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Finding Niche Size in SEO: Your Key to Business Success
Finding a niche size in SEO that’s just right for your idea is like striking gold. Avoiding the pitfalls of an overly broad or too narrow niche is pivotal. It should be bigger than just one topic but not as big as a huge category. This balance ensures a potential market sizable enough to drive profits yet manageable enough to encourage a unique standing.
The current article is "3.5. Niche Size in SEO" of our Complete SEO Guide Box.
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The Risks of Picking the Wrong Niche while Finding a Niche Size for SEO
For instance, consider three different niche scenarios: “Ingredients of instant coffee,” “Hot drinks,” and “Coffee.” Each of these presents a unique challenge.
“Ingredients of instant coffee” is relatively narrow. While there would be little competition, the trade-off is a significantly limited audience because of its lack of popularity. The potential for content generation is also limited, making it tough to build an impactful online presence.
Conversely, “Hot drinks” is an overly broad category while finding a niche size in SEO. While it appeals to a massive audience, it’s a crowded space. Dominated by big brands, standing out becomes a big challenge.
Hitting the Niche Sweet Spot
The third scenario, “Coffee,” shines from the abovementioned scenarios. It’s a prime example of finding a niche size in SEO that’s neither too small nor too large. “Coffee” is versatile, offering an array of subtopics to explore, but it remains within a manageable scope. From writing about coffee shops to types of coffee, you stay within the “coffee” sphere, with the keyword “coffee” uniting all subtopics.
Maintaining keyword consistency across sub-niches is critical. It strengthens your SEO strategy, boosting your visibility on relevant search results. So, ensure your main keyword resonates throughout all your subtopics.
Conclusion
In the end, finding a niche size in SEO that matches your business idea means walking a tightrope. Don’t go too specific or too broad. This balance lets you create a solid online presence. Your website or online store will attract lots of visitors and stand out from the crowd.
Always remember that your niche should have enough topics to talk about. It should draw in many visitors but still let you be unique. It’s all about balance. So, focus on a size that suits your business best.
The current article is "3.5. Niche Size in SEO" of our Complete SEO Guide Box.
Previous Article: 3.4. Language Importance. Next Article: 3.6. Niche: Google Trends
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