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Daily Website & Content Management: WordPress Routine Flow

In this article, we will learn the daily website and content management workflow in WordPress, a popular CMS worldwide. As a site owner or administrator, following a routine in managing and maintaining your WordPress site is crucial, ensuring it runs smoothly and effectively.

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Daily Website and Content Management: Infrastructure

Check Hosting Metrics: RAM, Storage, CPU

Regularly check your hosting metrics, including RAM, storage, and CPU usage. If your site experiences increased traffic or requires additional resources, consider upgrading your hosting plan to accommodate the demand. Follow our article about Checking Resources and Upscaling/Downscaling a CloudWays Server.

Update PHP and Database Manager Versions

Ensure your hosting environment is up-to-date with the latest PHP and database manager versions, compatible with your WordPress version, plugins, and theme. This can enhance your site’s performance and security. Follow our Setting Up CloudWays for WordPress article if you use CloudWays to check how to update the packages.

Check Email Boxes and Their Size

In your daily website and content management routine, monitor your email accounts associated with your WordPress site. Delete unwanted emails and ensure sufficient storage space to receive important communication, such as customer inquiries in “support” or notifications in “privacy” mailboxes. Follow our Zoho Email Configuration With Custom Domain Guide.

Check Google Search Console

Google Search Console shows your site’s performance insights, including search queries, indexed pages, indexing issues, and more. Review this information to identify areas for improvement and track your site’s progress in search rankings.

Use SimilarWeb to Check Your Status and Other Sites

SimilarWeb offers a competitive analysis of your site’s performance compared to other sites in your industry. Use SimilarWeb to benchmark your site against competitors and identify strategies to enhance your online presence.

Monitor Updates from Termly

Stay informed about updates from Termly (opt for their email newsletter). Termly is a platform providing legal policies and compliance solutions. This ensures you adhere to the latest policies and laws affecting your website and users.

Update Affiliates in Your Policies

If you have added or removed affiliates, update your policies accordingly, especially if you explicitly mention their names. This ensures transparency and compliance with regulations.

WordPress Management

Optimize Database with WP-Optimize

Use the WP-Optimize plugin to clean and optimize your WordPress database periodically. This helps improve your site’s performance by removing unnecessary data and optimizing the database structure.

Check and Manage Comments

While on your daily website and content management routine, comments on your posts can be a gold mine of feedback and engagement but can also contain spam or harmful content. Regularly monitor, approve, or remove comments to ensure your site remains a safe and engaging space for your audience. Check How to Moderate Comments in WordPress.

Regular Backups

To avoid losing data due to server crashes or other unforeseen incidents, perform regular backups of your WordPress site. If you update your site multiple times a day, back up daily; otherwise, a weekly backup should suffice.

Update WordPress Components

Stay up-to-date with WordPress, plugins, and themes. Regular updates ensure your site benefits from the latest features, security patches, and bug fixes. If you follow our Complete SEO Guide Box from the beginning, we remind you that we set all components to update manually with the Clearfy Cache WordPress Plugin.

Monitor Wordfence Security Plugin Dashboard

Wordfence is a popular WordPress security plugin that protects your site from hackers and malware. Check the plugin’s dashboard for security alerts or breaches, and take appropriate action to secure your site.

Check the WordPress Health Section

WordPress’s Site Health section (part of WordPress Built-In Tools) provides insights into your site’s performance and security. Regularly review this section and address any problems or recommendations to keep your site running optimally.

Broken links can adversely affect the user experience and your site’s SEO rankings. So, during your daily website and content management, use our recommended tools to check for and fix broken links on your site routinely.

Check Site Speed Performance

Slow site speed will result in high bounce rates and low conversion rates. Regularly test your site’s speed with our recommended tools. Consider even checking your cornerstone posts explicitly.

Daily Website and Content Management: Reminders for Content Posting

Check and Research Keywords

Act as a searcher and perform searches related to your content. This will help you understand your audience’s perspective and identify keywords that are relevant to your content. Don’t forget Keyword Research Strategies.

Use Long-Tail Keywords

Incorporate long-tail keywords into your content. They are often less competitive and will drive more targeted traffic.

Use Authority Outbound External Links

Include outbound external links to authoritative sources such as “.gov”, “.org”, “.edu”, and well-known companies and portals. These links can enhance your site’s credibility and improve your search rankings. Remember to use such outbound links during your daily website and content management.

Include Keyphrase in Title and Meta Description

Ensure your target keyphrase appears in your posts’ title tag (50-60 characters) and meta description (150-160 characters). This helps search engines to get the context of your page.

Post Length and Keyphrase Density

Aim for a minimum of 400 words per post, with an optimal post length of 1000-2500 words. Use your target keyphrase 1-2 times per paragraph or every 150 words to improve SEO.

Use Headings in Your Content

Utilize H2 to H5 headings to structure your content. Include keywords in your headings, but don’t overdo it. Follow the recommendations of the Yoast SEO plugin to achieve optimal keyword density.

Creating and Posting Content Using Templates

We created a template for Word files to help us organize our content for each post. Use this template to create a post and follow folder organization on your computer.

When adding images to your content, ensure you have the legal rights to use them. Use stock image websites that offer royalty-free images, or create your own. Infringing on copyrights can lead to legal problems and negatively impact your site’s reputation.

Optimize Images with RIOT

Radical Image Optimization Tool (RIOT) is a powerful image compression tool. It will help you optimize images for your WordPress site. Images are often one of the most significant contributors to slow page load times, and optimizing them can significantly boost your site’s performance. During your daily website and content management, you can easily reduce the file size using RIOT without compromising your images’ quality.

Conclusion

By following these guidelines for daily website and content management in WordPress, you can optimize your site’s performance, enhance user experience, and safeguard your website from potential security threats. This, in turn, can contribute to increased traffic, engagement, and overall website success.

The current article is "10.3. Daily Website Management" of our Complete SEO Guide Box.
Previous Article: 10.2. Moderating Comments. Next Article: 10.4. SEO Future Implementation

 

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